“FOR GOD’S SAKE, SARAH, WHAT IS THAT AD YOU'RE RUNNING?”
FAST FORWARD THEY TOLD ME: “WE HAVE GENERATED $700,000 IN SALES IN THE LAST 2 YEARS. NOW, WHAT CAN WE DO TO PUSH IT TO A MILLION?”
This was a B2B client who was (obviously) unhappy with my decision not to run their video ad and instead run a long form copy ad.
They reluctantly agreed to give my strategy a chance. Long story short, the test was a huge success and I ended up writing a case study that explained how this client had managed to generate $240,000 in revenues at 1866% ROI from Facebook ads alone.
After the case study was published, I continued to run & write their FB ads and they recently reached out to say: “We’ve generated $700,000 in sales in the last 2 years. Now, what can we do to push it to a million?”
