I helped a client get $212K with $11,357 spent on ads as a LinkedIn ads expert. So, why was my client frustrated?

Sarah Sal

Before coming to me, they were making 40 cents for every dollar spent on ads, losing 60 cents with every transaction. The situation was far from beautiful. 

On top of that, when they saw the ads I’d created, they thought I was promoting random content instead of their high-ticket conference. You can imagine just how mad they were!

But then I showed them their ad account metrics, and their frustration turned to excitement. 

Why? 

Most advertisers think an ad has to be pushy. Flashy. Salesy. But the best-performing ads? They don’t scream, “Buy now.” Instead, they offer value first. They build trust. They create desire before asking for the sale.

How effective is my approach?

The company that saw $212,000 in sales from an $11,357 ad spend was  Strategyzer. 

Before working with me, they hired an agency that focused on beautiful graphics and told the audience to hurry up and book a ticket.

However, this approach wasn't enough for a conference priced at over $2,000 per ticket , attended by senior executives from companies like BMW, Air France, and Nestlé. Therefore, I decided to take a different approach:

  • I read their case studies.

  • Watched their webinars.

  • Studied their blog posts.

Why? Because the better I understood their audience, the more persuasive my ads became.

Let me share my secret sauce with you.

To make ads more persuasive, I go beyond researching my client’s materials. 

Google for intent. Reddit for unfiltered opinions. Forums for the raw truth about the product, the niche, the industry.

I even interview customers who use the product or service, spending hours researching and deeply understanding the topic.

The outcome?

  • Before my involvement: $0.40 in revenue for every $1 spent on ads.

  • After five months of working with me, $212,000 in sales from just $11,357 in ad spend.

  • And with both LinkedIn and Facebook ads, I eventually helped them generate over $700,000 in sales.

LinkedIn ads Case Study: $3.14 Webinar Leads with 3.37x ROAS

LinkedIn ads are often seen as expensive.
Yet, I helped a client acquire webinar leads for just $3.14, with a 3.37x return on ad spend for her technical SEO course.

The secret? 

People are shocked when they hear I might spend three hours listening to podcast interviews or interviewing four to five of a client’s customers before writing a single line of ad copy.

Because when I know what the audience wants and how they think, I get to create ads that achieve high click-through rates and engagement, leading to lower costs.

Skip the research?  Your ads get ignored. And your costs skyrocket.

The Hidden Reason You’re Overpaying for LinkedIn Ads (And How to Fix It)

One of my clients is Hootsuite.

Over the last eight years, I’ve audited over 912 different ad accounts for their clients, about which you can read more in this blog post. What I’ve found is that companies consistently overpay for ads because their copy didn’t connect with their audience. 

Let me give you one more example. I once worked with a pharmaceutical company that was paying nearly $50 per click. Their LinkedIn ad rep’s advice? “Try video ads. No luck? Try document ads. Still no luck? Switch to another format.”

But the problem wasn’t the format, it was the message.

Once I helped them craft more persuasive, storytelling-driven ads, their costs dropped, and their ROI improved.

Ready to take your LinkedIn ads to the next level?

If you've read this far down the page, we should probably talk. A few ways I can help are:

  1. 1-on-1 consulting, which you can book here

  2. Creating revenue-generating campaigns (not just LinkedIn ads!)

  3. I write ads that are credible and trustworthy.

Maybe you’re still unsure how I can help, but you’re thinking we should probably talk about how I could do that.  

Just say hi by entering your details below. 

I don't bite and I'll also make sure to get back to you within 48 hours to 3 business days.