ONCE A CLIENT ASKED ME:
“FOR GOD’S SAKE, SARAH, WHAT IS THAT FACEBOOK AD YOU'RE RUNNING?”
FAST FORWARD THEY TOLD ME: “WE HAVE GENERATED $700,000 IN SALES FROM FACEBOOK ADS IN THE LAST 2 YEARS. . NOW, WHAT CAN WE DO TO PUSH IT TO A MILLION?”
This was a B2B client who was (obviously) unhappy with my decision not to run their video ad and instead run a long form copy ad
They reluctantly agreed to give my strategy a chance. Long story short, the test was a huge success and I ended up writing a case study that explained how this client had managed to generate $240,000 in revenues at 1866% ROI from Facebook ads alone.
After the case study was published, I continued to run & write their FB ads and they recently reached out to say: “We’ve generated $700,000 in sales in the last 2 years. Now, what can we do to push it to a million?”
SOME OF MY SUCCESSES
Some of my successes got featured on Agorapulse, AdEspresso, AdWeek, Blitzmetrics, Copyhackers, and Jon Loomer’s private membership. and I presented a webinar for Perry Marshall 80/20 Facebook ads course.
And I've run ads for companies like Stratgyzers, a shark tank company, and ClickFunnels. And I worked for companies like AdEspresso, and Hootsuite.
You can read more about my successes here http://www.sarah-sal.com/portfolio
James Caan, who is worth over $100 million today, attributed his success to his father’s piece of advice: “Look at what the crowd does - and do the opposite.”
That is exactly what I did at Stratgyzer when they just wanted to run “A hurry up, buy quickly!” ad.
Instead of doing that, I knew supermarkets like Mash and Costco got up to 2000% in extra sales by giving away samples, so I used ads to give people a pre-taste of what to expect at Stratgyzer’s €2000 upcoming event.
As a result, and instead of making $0.40 for every $1 spent, they made $18.66 for each $1 they spent.
Success is often more about strategies than tactics.
BUILD YOUR BUSINESS ON LONG-TERM STRATEGY, NOT THE SHINY OBJECT OF THE MOMENT
People often get sucked into fads: “Oh!, carousel ads. Oh!, lead ads. Ohh!, this is what will work now”.
Some people will even ask me: “Do we go for carousel or video ads?”
And I reply: “That is like asking ‘Should I add ketchup or chocolate?’
Try adding ketchup to your cereal, or chocolate to your hotdog.
The answer lies in the context.
And there is no one-size-fits-all solution.
WHO IS THIS SARCASTIC CRAZY CAT LADY?
While I am the founder of the cat servant academy, that is not why you are here. (Your loss not mine)
My date at a cat cafe
I’m Sarah Sal, and I’ve been running campaigns before conversion tracking even existed on FB, which means I look at long-term strategies.
By swimming against the tide and always questioning what is seen as the common assumption, I have gotten amazing results for many clients from FB ads over the last 9 years.
Somehow we got the impression that FB ad copy must be short. But time and again, I’ve seen long form copy win. Don’t believe me? Check out the case study I wrote for Copyhackers which proves that if used correctly, long copy can work can get you huge rewards.
P.s. that article became one of the top 45 marketing articles for 2019.
READY TO CAFFEINATE YOUR FACEBOOK MARKETING?
If you've read this far down the page, you’re probably interested in what I have to offer (or maybe you just scrolled down to see the cute cat picture!)
In any case, below are a few of the areas in which I can help:
1-1 Consulting
I don’t just run Facebook ads, I focus on creating revenue-generating campaigns.
I write ads that are credible and trustworthy, learn more about my process for facebook ads copywriting
You don’t know what you want, but you know you want to work with me
Just say hi by entering your details below. I don’t bite and I’ll also make sure to get back to you ASAP.